Chalo Lara, Creative Director. Good ideas are only the beginning.

Portrait of Chalo Lara

A good idea is hard to find and easy to lose.
I lead the teams and build the systems that carry it all the way to launch.

New in the Lab ↘ Maddison Dwyer · AI character See the work ↓ ●Open to new roles · hello@chalolara.com

How I work

[ Find it · Make it · Scale it ]
01 Find itCreative strategy

At Freepik (now Magnific) we stopped using Instagram as a stock showcase and started teaching with it. Organic engagement grew 80% in 3–4 months.

See the case ↘
02 Make itPeople & execution

Visual Trends used to be a static report. In 2022 we launched it across web, press, email, social and video. 200K visits in the first 3 weeks.

See the case ↘
03 Scale itSystems & experimentation

At Medida I built AI workflows for my team. Machines draft and check, people decide. 35% more content, same quality bar.

See the case ↘

Case studies

[ 06 cases ]
(01)Visual Trends

From trend forecast to launch: web, press, email, social and video.

 (02)Freepik (now Magnific) rebrand

A new identity, defined with the agency and built out by my team.

 (03)In-house creative team

From one designer to a team of 12 in four squads, across four brands.

 (04)Create more. Go Premium

One campaign, one visual system, four markets.

 (05)Flaticon marketplace

80+ freelance designers, a steady income and a library nobody else had.

 (06)AI content workflows

Automating the repetitive part of content, never the judgment.

Brand identity_

[ Freelance ]
Big Sur Motorcycle Garage brand guidelinesBIG SUR MOTORCYCLE GARAGE Paz Casal brand guidelinesPAZ CASAL Blue hoodie with the Cinta Casini crest on the backCINTA CASINI

Hiring a creative director?

Good. I come with ideas, a way to get them made and a decent stock of dad jokes. Drop me a line, or at least say hi.

hello@chalolara.comLinkedIn ↗