Big Sur MotorcycleGarage
← Brand identity · (01) / 03Rebrand · 2024
Big Sur was about to open in Málaga, run by people who'd rather be riding. The logo they had came out of an AI. Bikes built by hand deserved a face drawn by a person.
LARA
Big Sur was about to open in Málaga, run by people who'd rather be riding. The logo they had came out of an AI. Bikes built by hand deserved a face drawn by a person.
Every biker cliché, used on purpose. Skull, wings, lightning. Seen head on, the skull turns into a headlight, two bolts turn into handlebars and BIG SUR grins through the teeth. Classic enough for the old guard, sharp enough for whoever just bought their first leather jacket and a bike to match.
The best review a logo can get: people wear it. On shirts, stickers, caps and helmets, and on the sign over the door. Two years on, the garage still launches new merch with it, and it still sells well. All of it drawn by me, shape by shape, from the first sketch of the skull to the very last sticker.
Good. I come with ideas, a way to get them made and a decent stock of dad jokes. Drop me a line, or at least say hi.