In short
A remarketing campaign for Freepik (now Magnific) Premium, aimed at people who had already interacted with the brand. The goal: more sign-ups. One collage showing everything you could make with our resources, adapted to four markets with scenes of their own.
Concept, design and production by the whole team. One visual system, four local versions, out on Meta, Instagram, Pinterest and email throughout Q2 2022.
I led the creative direction with the team: the concept, the visual system, the four local versions and every channel they ran on, one market at a time, from Germany to the US.
The idea
Instead of listing what Premium had, we showed it. A collage fit vectors, photos and fonts into one small space: everything a designer could use for their brand or their agency. Then we adapted the scene and the message to each market.
Four markets
Each market got its own scene, based on its culture and on the message we wanted to send there.
Result
Premium subscriptions during the campaign.
What I learned
One message for every channel and every market doesn't work. Speaking to each market directly paid off: translating alone isn't enough.
They were all designers, but different cultures care about different things.
Concept, design and production by the Freepik (now Magnific) creative team.