Maddison Dwyer

← Lab · (01) / 01AI-generated character
TypeAI-generated character
PlatformInstagram
FormatsVideo, carousels
Made withMagnific, Kling

Maddison Dwyer is an Australian writer who asks a lot of questions about people, and she doesn’t exist. She’s an experiment to see if AI could build one person from scratch and keep her the same, post after post.

Videos

[ 06 videos ]
▶ Play
01 · Quiet makes it easier
▶ Play
02 · The illusion of extra
▶ Play
03 · Trust signals online
▶ Play
04 · Same facts, different feeling
▶ Play
05 · The power of almost
▶ Play
06 · The run

Carousels

[ 04 carousels ]
Maddison Dwyer carousel 01, slide 1Maddison Dwyer carousel 01, slide 2Maddison Dwyer carousel 01, slide 3Maddison Dwyer carousel 01, slide 4
01 · AwayDrag →

A few days away, and everything looks wonderfully peaceful in the photos. I was there, so I know how much editing reality needed. 🍃

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02 · U-BahnDrag →

Making decisions. Doing the work. Taking the next step. But movement doesn’t remove waiting. You can do everything right and still have to wait. For a train. For an answer. For an opportunity to take shape. I think we sometimes mistake that waiting for standing still. Maybe it isn’t. Maybe waiting is simply part of moving forward.

Maddison Dwyer carousel 03, slide 1Maddison Dwyer carousel 03, slide 2Maddison Dwyer carousel 03, slide 3Maddison Dwyer carousel 03, slide 4
03 · Old townDrag →

I do occasionally try not to overthink everything. The woman behind the gelato counter, who watched me choose a flavour for ten minutes, might question how that’s going... 🫢

Maddison Dwyer carousel 04, slide 1Maddison Dwyer carousel 04, slide 2Maddison Dwyer carousel 04, slide 3Maddison Dwyer carousel 04, slide 4
04 · BeachDrag →

Turns out bringing a book and actually reading it are two completely different plans. I got distracted by the sea, a dog, a few strangers I’ll probably never see again, and absolutely nothing in particular. Read four pages. Not a completely unproductive afternoon. 🌊📖

Same face, every time

Keeping her face was the hard part, because AI loves to hand you a slightly different Maddison every time you ask. Her image, her videos, her voice and even the music behind her are made with AI, and most of the work went into making sure she still looked like herself on Monday and on Friday.

Hiring a creative director?

Good. I come with ideas, a way to get them made and a decent stock of dad jokes. Drop me a line, or at least say hi.