Cinta Casini

← Brand identity · (03) / 03Brand identity · 2024
Cinta Casini website home, Forge Yourself
ClientCinta Casini
PracticeOnline personal training
Year2024 · Freelance
DeliveredLogo, guidelines, website,
social, stationery

Most online trainers feel like walking into a dodgy gym. Cinta wanted a brand that lived up to the training she gives, with the website at its core, a proper studio you’d trust with your money, your time and your body.

The logo

White
Navy

The idea

Training with Cinta works like a team of two, where you do the reps, she keeps you on track and anyone who joins is a bonus. So the logo is a crest you wear even when you train alone, two Cs locked together for the two of you and her initials, in an electric blue that makes it hard to crawl back into bed.

Colour & type

Online Training headline set in TS Block
  • United KingdomLogotype
  • TS BlockHeadlines
  • MontserratText

Out in the world

Blue hoodie with the Cinta Casini crest on the back
Merch · Hoodie
Blue water bottle with the Cinta Casini logo
Merch · Bottle
Cinta Casini website, home page: Forge YourselfCinta Casini website, online training page
Website
Cinta Casini business cards
Stationery · Cards

Fully booked

The website worked so well that she had to pause it, because more people signed up than Cinta had hours in her week, which is a very nice problem to have. It was a solo project built from scratch, from the very first sketch of the crest to the very last screen of the website and every single social post.

Hiring a creative director?

Good. I come with ideas, a way to get them made and a decent stock of dad jokes. Drop me a line, or at least say hi.